Press Kit
Everything you need to cover Grove. Company overview, founder story, approved quotes, and brand assets.
The first cognitive operating system for children.
Grove is a lifelong AI cognitive operating system for human development. Parents configure it at enrollment by selecting values, developmental direction, and specialization tracks. Children interact with it daily through voice and text conversations. Grove builds a persistent, evolving model of each child's developing mind: how they think, what they're curious about, and who they're becoming.
Psychologists, neuropsychologists, and occupational therapists designed it. Not as advisors, but as architects. Grove launches September 2026 with 10 developmental tracks for children ages 6–18.
2026
Founded
Sep 2026
Launch
6–18
Ages
10
Tracks
Michael Kaufman
Michael Kaufman is the founder and CEO of Grove. He grew up in the therapy world. His father is a psychologist, and his closest mentors are neuropsychologists and occupational therapists. After seeing the failures of both private and public education firsthand, Michael started building: Nimble (async hiring platform), VC Beast (venture capital media), Archstone (fund management), and FamilyTime Centers (outpatient mental health).
Grove brings together his technical ability and his personal conviction that human development deserves real infrastructure. He describes himself as “the lion schools tried to teach to deep sea fish” and he's building Grove so no child has to feel that way again.
The Three Laws
Never Lie.
No fabrication, deception, or manipulation. If Grove doesn't know, it says so.
Never Harm.
No pattern a psychologist would flag — even if a parent requests it.
Never Replace.
Amplifies human relationships. Never substitutes for them.
Everything else is configurable.
Five things to know.
Memory is the moat.
Grove is the only system that remembers who a child was at seven when they're seventeen. School, tutors, and apps all forget the child between sessions. Grove doesn't.
Built by clinicians, not just engineers.
Every developmental framework was designed by psychologists, neuropsychologists, and occupational therapists. Not as advisors. As architects.
Development, not education.
Grove doesn't teach subjects. It develops how children think, reason, and create. Education is a feature. Development is the product.
Compounding value.
Unlike any other tool in a child's life, Grove gets more valuable every day. Five years of data creates an irreplicable developmental portrait.
At eighteen, they own it.
The child inherits full ownership of their developmental data. The mentor that knew them at five still knows them at twenty-five.
In Michael's words.
“Every system in a child's life forgets them. Their school sees them for 180 days and hands them to the next teacher with a GPA. Their tutor helps with Tuesday's homework and forgets them by Wednesday. Grove is the first thing that remembers.”
— Michael Kaufman, Founder
“We build minds on purpose. That's what the product actually does.”
— Michael Kaufman, Founder
“These are children. We do not move fast and break things. We build them.”
— Michael Kaufman, Founder
“Your child's mind is already being shaped. The question is whether anyone is doing it on purpose.”
— Michael Kaufman, Founder
How to describe Grove.
Accurate descriptions
- Cognitive operating system
- Developmental AI
- AI mentor
- Human development platform
- Lifelong AI companion for children
Please avoid
- Chatbot
- App
- Tutor
- AI toy
- Edtech / learning platform
For journalists.
“The First Cognitive Operating System for Children”
Category creation
“Can AI Raise Better Thinkers?”
Promise & peril
“The $997 AI That Remembers Your Child”
Premium positioning
“Built by Psychologists, Not Just Engineers”
Clinical foundation
“The Three Laws of Grove”
Ethics & AI
“At Eighteen, They Own It”
Data sovereignty
Brand kit.
Logo files, color palette, typography specs, photography guidelines, and voice standards for partners, agencies, and media.
Full palette with hex values included in brand kit.
Includes logo (SVG & PNG), color palette, typography specs, and usage guidelines.
The science behind Grove.
1M+
Neural connections formed per second in children ages 2–7
Source: NIH
7–13%
Annual return on investment in early childhood development
Source: Heckman, Nobel laureate
4.5 hrs
Average daily screen time for children, with zero developmental intent
180 days
How long school sees your child each year before handing them to the next teacher with a GPA
Media inquiries
For press inquiries, interviews, or brand asset requests, reach out directly. We respond within 24 hours.
press@exploregrove.comPlease contact us before publication to verify facts and quotes.